IF YOU've

BEEN

following

my look at logos

over the past few days
you'll have heard me complain that I know very little about the subject. The ailment is contagious; many designers around the place think that Campbell's presence on the cover means that the usual rules are out the window. Here's one from last year:
The designer on this was Adam Grano, no relation to cum grano salis (as far as I know). I made the letters in the balloon out of wet watercolor so that the density of saturation varied with the unloading of the brush. He decided to replace the magazine's illustrious logo for this issue with these campbellian fumbles. He took my letters from inside the balloon, blew them up and constructed the logo from them. There was an earlier change that I sent in which meant he had all the letters except the 'j' which he made by lenghtening an 'i'. Now I personally would never have had the arrogance to send that in for a logo. I would have been sweating and weeping all night with a ruler and a t-square only to see my effort summarily rejected. These design guys, eh? What makes them think they can get away with it, that's what I want to know :)
(I don't think i've ever mentioned it before, but the gag on that cover was my pal Daren White's idea. In fact, that's him under the word balloon.)