OGC unveils new logo to red faces - Telegraph UK- 24/04/2008
"It cost £14,000 to create, but clearly no-one at the smart London design outfit that came up with the new logo for HM Treasury thought to turn it on its side:"
"The logo, for the Office of Government Commerce, was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”.(link via Ben Smith)
update several days later. oh dear, somebody has animated it.