Thursday, 24 April 2008

design goof.
OGC unveils new logo to red faces - Telegraph UK- 24/04/2008

"It cost £14,000 to create, but clearly no-one at the smart London design outfit that came up with the new logo for HM Treasury thought to turn it on its side:"
"The logo, for the Office of Government Commerce, was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”.
(link via Ben Smith)

update several days later. oh dear, somebody has animated it.

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3 Comments:

Blogger Kelly Kilmer said...

OMG, thanks! I needed that laugh!!!

24 April 2008 11:15:00 pm GMT-5  
Blogger delboydare said...

I think it's great... Ha Ha. I love these things, it's like a cheeky 'Trickster' has popped a meme into the designers head. There's a primeval vibe going on.

25 April 2008 8:35:00 pm GMT-5  
Blogger -K- said...

Snowman porn....very funny.

26 April 2008 12:13:00 pm GMT-5  

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